A logo is more than a nice picture. It has to work on your website, your cards, your shirts and a tiny social profile photo. Here is what a proper logo package should include when you hire a designer in Hamilton.
What is included in a logo design package?
A complete package gives you the logo in several versions and file types, plus the rights to use it. A single image file is not a package.
You should expect:
- The primary logo in full colour
- A one-colour version and a reverse version for dark backgrounds
- A compact version or icon for small spaces
- Vector files for print and web-ready files for screens
- Clear notes on colours and fonts
If any of these are missing, ask before you pay.
Which file types do I need, and why?
You need vector files for printing and regular image files for screens. Vector files stay sharp at any size, from a pen to a large banner.
Common formats and their uses:
- SVG or EPS or PDF: vector files for printers, apparel and design work
- PNG: web and documents, with a transparent background
- JPG: quick sharing where transparency is not needed
Ask for all of them. If you only get a JPG, a printer or embroiderer will likely have to rebuild your logo.
Why do I need more than one version of my logo?
One version rarely fits every place. A wide logo with a tagline will look tiny on a social profile circle or a pen.
Most businesses need a horizontal version, a stacked version and a simple icon. You also need a light and a dark option so the logo is readable on any background.
What is the logo design process like?
A good process is simple and gives you a say at each step. You should not have to guess what happens next.
- Discovery: we learn about your business, customers and competitors.
- Concepts: you see a few directions, not dozens.
- Refinement: you choose one and we adjust it with your feedback.
- Delivery: you receive the final files and a short guide.
We quote per project before any work starts, so the steps and the deliverables are agreed up front. See our graphic design services for what we offer.
Who owns the logo once it is finished?
You should own it. Before you hire anyone, ask in writing that the final logo and its source files transfer to you after payment.
Be careful with templates and logo makers. Some limit how you can use the result, and similar logos may exist elsewhere. A custom design made for your business avoids that problem.
What makes a logo work for a local business?
A strong local logo is simple, readable and memorable. It should still look good in black and white, at a small size and from across a room.
Keep these points in mind:
- Fewer shapes and colours are easier to reproduce
- Readable text matters more than clever effects
- It should suit your type of business and your customers
- Avoid trends that will look dated quickly
A logo is also the start of a larger brand look. If you want to go further, read what a brand kit includes for a local business.
Where will I use my logo after it is designed?
You will use it more places than you expect. Plan for these from the start so the design works everywhere.
- Website and Google Business Profile
- Business cards, flyers and menus (see our printing services)
- Shirts, hats and uniforms (see custom apparel)
- Social media profile and cover images
- Invoices, email signatures and packaging
If you already have a logo that looks blurry or only exists as a screenshot, a designer can often rebuild it in clean vector form. Tell us what you have and we will say honestly whether to redraw it or start fresh.
Can I work with a Hamilton logo designer in person?
Yes. Visual Branding is based at 302 Brucedale Ave. East in Hamilton, and we work with local businesses by email, phone and in person. Visit our Hamilton page to see how we work, or send us a message through the contact page.
Quick answers
What files should I get with my logo?
Vector files such as SVG, EPS or PDF, plus PNG and JPG versions. Ask for colour, one-colour and reverse versions too.
How many logo concepts should I expect?
A few focused directions is usually enough. More choices often make the decision harder, not better.
Do I own my logo after it is finished?
You should. Confirm in writing that final artwork and source files transfer to you once the project is paid.
Can you fix a blurry logo I already have?
Often, yes. A designer can rebuild it as a clean vector file so it prints sharply at any size.
How much does a logo cost?
It depends on the scope. We quote per project before any work starts, so you know what is included.